I have 2 very brilliant friends who happen to be married and living in Iceland (yes, I really really really want to visit). Andrea, the female half, and I went to school for fashion together. She is one of the most creative people I know. She is also a great executor of her creations. Pete, the male half, I unfortunately don't know quite as well, but we of course still love him :) Pete makes films. Really good films. Well, they have merged their two very wonderful and creative minds to make 'Lauren Edward'. And...as the creative directors/owners of 'Lauren Edward' they have already been doing something super neat and awesome. With a super neat and awesome band, amiina. I saw amiina at my first MusicNOW Festival and they were such a surprising and delightful treat to watch and listen to. This is a video about the process and concept behind the video. All of the people involved are very inspiring. I hope you enjoy it :)
Watch the final product of the venture HERE.